Scaling Feedback Loops Across the Product Development Lifecycle

Michelle Merrill

Michelle Merrill

Director of Product Operations, GitHub

Rodrigo Pantigas

Rodrigo Pantigas

Co-founder & Product, Birdie

Scaling Feedback Loops Across the Product Development Lifecycle

Michelle Merrill

Michelle Merrill

Director of Product Operations, GitHub

Rodrigo Pantigas

Rodrigo Pantigas

Co-founder & Product, Birdie

About the webinar

A feedback system only scales when every part of it works. When one part fails, PMs end up compensating with extra time and people. Michelle shows how Product Ops can build the system with PMs as its first users. You'll learn:

The four connected parts of a feedback system: collect, aggregate, qualify and use

What gets PMs to adopt it: many entry points that feed one place, async collaboration, and tools inside their existing workflows

How to weigh feedback by type and customer importance, and set a response target so you close the loop

The guest

Michelle Merrill

Michelle Merrill

Director of Product Operations, GitHub

Michelle is Director of Product Operations at GitHub. Her team covers roadmaps, release management, the changelog, and feedback systems and tooling.

GitHub

GitHub's Director of Product Ops on the four parts of a feedback system that scales: collect, aggregate, qualify and use.

See Birdie in action.

See how Birdie turns customer signals into retention, expansion, and adoption decisions. 30 minutes. Live demo with outcomes.

Book a demo