Scaling Feedback Loops Across the Product Development Lifecycle

Michelle Merrill
Director of Product Operations, GitHub

Rodrigo Pantigas
Co-founder & Product, Birdie
Scaling Feedback Loops Across the Product Development Lifecycle

Michelle Merrill
Director of Product Operations, GitHub

Rodrigo Pantigas
Co-founder & Product, Birdie
About the webinar
A feedback system only scales when every part of it works. When one part fails, PMs end up compensating with extra time and people. Michelle shows how Product Ops can build the system with PMs as its first users. You'll learn:
The four connected parts of a feedback system: collect, aggregate, qualify and use
What gets PMs to adopt it: many entry points that feed one place, async collaboration, and tools inside their existing workflows
How to weigh feedback by type and customer importance, and set a response target so you close the loop
The guest

Michelle Merrill
Director of Product Operations, GitHub
Michelle is Director of Product Operations at GitHub. Her team covers roadmaps, release management, the changelog, and feedback systems and tooling.
GitHub's Director of Product Ops on the four parts of a feedback system that scales: collect, aggregate, qualify and use.
See Birdie in action.
See how Birdie turns customer signals into retention, expansion, and adoption decisions. 30 minutes. Live demo with outcomes.

