Data-Driven Product Management Beyond Product Analytics
Aleks Bass
VP of Product Management, Momentive (SurveyMonkey)
Guest
Marc Abraham
Group Product Manager, Intercom
Rodrigo Pantigas
Co-founder & Product, Birdie
Watch now
Following data blindly is as risky as ignoring it. Aleks and Marc make the case for being data-informed: combining usage data, satisfaction measures, voice of customer and research around a clear question. You'll learn:
61 minutes
Data-Driven Product Management Beyond Product Analytics
Aleks Bass
VP of Product Management, Momentive (SurveyMonkey)
Guest
Marc Abraham
Group Product Manager, Intercom
Rodrigo Pantigas
Co-founder & Product, Birdie
About the webinar
Following data blindly is as risky as ignoring it. Aleks and Marc make the case for being data-informed: combining usage data, satisfaction measures, voice of customer and research around a clear question. You'll learn:
The difference between data-driven, data-informed and data-inspired, and why both guests prefer data-informed
How to work back from lagging metrics to leading indicators, and use check metrics to fight confirmation bias
How to build a data culture: tie metrics to financial impact and treat a feature as unshipped until it's instrumented
The guests
Aleks Bass
VP of Product Management, Momentive (SurveyMonkey)
Aleks is VP of Product Management at Momentive, maker of SurveyMonkey, with more than 15 years of experience.
Marc Abraham
Group Product Manager, Intercom
Marc was a Group Product Manager at Intercom at the time of recording, with about 12 years in product.
Momentive & Intercom
Product leaders from Momentive and Intercom on going beyond product analytics: pair the what from usage data with the why from customers.
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See Birdie in action.
See how Birdie turns customer signals into retention, expansion, and adoption decisions. 30 minutes. Live demo with outcomes.
