The CX Stack Reset: Keep, Cut, or Double Down?

Bill Staikos

Bill Staikos

Founder, Be Customer Led

Ronaldo Amá

CPTO

The CX Stack Reset: Keep, Cut, or Double Down?

Bill Staikos

Bill Staikos

Founder, Be Customer Led

Ronaldo Amá

CPTO

About the webinar

Most CX stacks leak value in three places: tool sprawl, thin signal coverage, and the gap between insight and action. Bill walks through an audit that follows the work from signal to result, then joins Ronaldo from Birdie for audience Q&A, including build vs. buy with LLMs. You'll learn:

How to audit your stack in five steps: signals, quality, decisions, actions and economics

How to decide what to keep, what to cut and where to double down

How to build a CFO-safe value case: savings first, then productivity, then upside

A 90-day audit plan for budget season

The guest

Bill Staikos

Bill Staikos

Founder, Be Customer Led

Bill is the founder of Be Customer Led and host of the Be Customer Led podcast. He has led CX at Freddie Mac, JPMorgan Chase and Credit Suisse, worked at Medallia, and advises C-suite executives on customer strategy.

Bill Staikos shares a five-step audit to decide which CX tools to keep, cut or double down on, and how to build a value case finance will accept.

See Birdie in action.

See how Birdie turns customer signals into retention, expansion, and adoption decisions. 30 minutes. Live demo with outcomes.

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