From Cost Center to Profit Engine: A CX Leader's Blueprint
Camila Ferreira
Founder & CEO, Rise Up
Jen Burton
Fractional CX Leader
Watch the webinar
After more than 20 years in CX, with her first decade in finance, Camila learned that how CX teams communicate their work matters as much as the work itself. In this masterclass she shares four lessons for moving CX out of expense conversations and into revenue conversations. You'll learn:
46 minutes
From Cost Center to Profit Engine: A CX Leader's Blueprint
Camila Ferreira
Founder & CEO, Rise Up
Jen Burton
Fractional CX Leader
About the webinar
After more than 20 years in CX, with her first decade in finance, Camila learned that how CX teams communicate their work matters as much as the work itself. In this masterclass she shares four lessons for moving CX out of expense conversations and into revenue conversations. You'll learn:
How to pick the right language and translate CX metrics into what the board cares about: revenue, profitability and strategic impact
How to read the P&L and frame CX through retention, churn, referrals and upsell
How to tie CX to your company's strategic objectives and focus on a few needle-moving initiatives instead of many small ones
How she turned customer support into her previous employer's largest referral channel
The guest
Camila Ferreira
Founder & CEO, Rise Up
Camila is the founder and CEO of Rise Up, where she mentors and advises CX leaders. She has worked in CX for more than 20 years across Latin America, Europe and the US, after starting her career in finance. She is Brazilian and lives in Miami.
Rise Up
Camila Ferreira shares four lessons for moving CX from a cost center to a growth engine, starting with speaking the language of the board.
Watch the webinar
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