How to Use Customer Feedback in Product Management
Demian Borba
Principal Product Manager, Intuit
Guest
Tom Laughlin
Director of Product, Jetson
Alexandre Spengler
Head of Product, Birdie
Watch now
Listening to customers means putting them at the center of product decisions, not just collecting feedback. Demian and Tom compare how they do it in digital and hardware products. You'll learn:
59 minutes
How to Use Customer Feedback in Product Management
Demian Borba
Principal Product Manager, Intuit
Guest
Tom Laughlin
Director of Product, Jetson
Alexandre Spengler
Head of Product, Birdie
About the webinar
Listening to customers means putting them at the center of product decisions, not just collecting feedback. Demian and Tom compare how they do it in digital and hardware products. You'll learn:
How Intuit's Follow Me Home practice puts every role in front of customers
How to build a feedback taxonomy that splits vague complaints into root causes
Which sources to use (CSAT, NPS, user groups, retail reviews, product registrations) and how to handle feedback that points in opposite directions
The guests
Demian Borba
Principal Product Manager, Intuit
Demian is a Principal Product Manager at Intuit, where he leads product for the company's design system. He previously worked at BlackBerry, PayPal and Adobe.
Tom Laughlin
Director of Product, Jetson
Tom is Director of Product at Jetson, which makes e-bikes and e-scooters, and previously worked at Leviton and Peloton.
Intuit & Jetson
Product leaders from Intuit and Jetson on capturing customer feedback and turning it into product decisions, in software and hardware.
Watch now
See Birdie in action.
See how Birdie turns customer signals into retention, expansion, and adoption decisions. 30 minutes. Live demo with outcomes.
