Using AI to Boost Community Building and User Engagement
Shubhansha Agrawal
Head of Product, Contributions & Community, Yelp
Watch the webinar
Most people who mean to write a review never do. The gap comes from two kinds of friction: where to write, and what to write about. This session shows how Yelp uses machine learning and behavioral economics to close that gap. You'll learn:
27 minutes
Using AI to Boost Community Building and User Engagement
Shubhansha Agrawal
Head of Product, Contributions & Community, Yelp
About the webinar
Most people who mean to write a review never do. The gap comes from two kinds of friction: where to write, and what to write about. This session shows how Yelp uses machine learning and behavioral economics to close that gap. You'll learn:
How logistic and cognitive friction stop users between intention and action
How to use machine learning to show the right prompt to the right user, and why generative AI shouldn't write the content itself
Why only about 1% of users create content, and how a specific, motivating ask gets more of them to contribute
The guest
Shubhansha Agrawal
Head of Product, Contributions & Community, Yelp
Shubhansha Agrawal leads product for Contributions & Community at Yelp. A former engineer, they have more than 10 years in tech, with experience in fitness, B2B and SaaS before moving to consumer.
Yelp
Yelp's Head of Product for Contributions & Community on using AI and behavioral economics to get more users to contribute, without losing trust.
Watch the webinar
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