Mastering Stakeholder Influence in Product Management
Adrienne Tan
Co-founder & CEO, Brainmates
Guest
Akahsha Edwards
Director of Product Management, Zendesk
Rodrigo Pantigas
Co-founder & Product, Birdie
Watch now
Most PMs invest in hard skills and frameworks, and overlook how they communicate with the people who decide. This roundtable lays out a clear path to stronger stakeholder relationships and a better product strategy. You'll learn:
60 minutes
Mastering Stakeholder Influence in Product Management
Adrienne Tan
Co-founder & CEO, Brainmates
Guest
Akahsha Edwards
Director of Product Management, Zendesk
Rodrigo Pantigas
Co-founder & Product, Birdie
About the webinar
Most PMs invest in hard skills and frameworks, and overlook how they communicate with the people who decide. This roundtable lays out a clear path to stronger stakeholder relationships and a better product strategy. You'll learn:
Why stakeholder collaboration beats stakeholder management, and how to have the small, hard conversation before it becomes a crisis
How to map stakeholders' drivers, incentives and relationships when you join a large company
A recipe for data stories: quantitative insight, plus customer insight, plus strategic intent
The guests
Adrienne Tan
Co-founder & CEO, Brainmates
Adrienne co-founded a product management consultancy that has operated since 2004.
Akahsha Edwards
Director of Product Management, Zendesk
Akahsha is Director of Product Management at Zendesk in Melbourne, covering the developer platform, apps marketplace and sandboxes, with about 10 years in product.
Brainmates & Zendesk
Adrienne Tan and Akahsha Edwards on how product managers build stakeholder influence through trust, self-awareness and data stories.
Watch now
See Birdie in action.
See how Birdie turns customer signals into retention, expansion, and adoption decisions. 30 minutes. Live demo with outcomes.
