Scaling Product: The First 180 Days as a Product Leader

Esteban Contreras

Esteban Contreras

VP of Product, Fleetio

About the webinar

Every new product leader has to understand the strategy, build relationships, learn the tools and earn trust, all under real time pressure. Esteban shares what he learned from roles at Fleetio, Sprinklr and Hootsuite. You'll learn:

Why your situation is unique, and why a playbook applied blindly fails ("what worked for Hotmail is not what worked for Gmail")

The four jobs of a product leader: guide direction, make sure the team ships, empower people and drive results

How to run your listening tour as a fact-finding mission, and turn it into a clear choice of what you will and won't do

The guest

Esteban Contreras

Esteban Contreras

VP of Product, Fleetio

Esteban is VP of Product at Fleetio, where he leads product management, design and product marketing. He has 15 years of experience, including roles at Sprinklr and Hootsuite, and writes the Product State newsletter.

Fleetio

Fleetio's VP of Product on how new product leaders should spend their first 180 days: lead with context and earn authority by joining the team.

See Birdie in action.

See how Birdie turns customer signals into retention, expansion, and adoption decisions. 30 minutes. Live demo with outcomes.

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