ROUNDTABLE · ON-DEMAND
APR 2023
Using Data & Insights to Build a Strong Product Strategy
Guest
Chris Butler
Lead Product Manager, Google
Guest
Adam Thomas
Principal, Approaching One
Moderator
Rodrigo Pantigas
Co-founder & Product, Birdie
Watch now
62 minutes
ROUNDTABLE · ON-DEMAND
APR 2023
Using Data & Insights to Build a Strong Product Strategy
Guest
Chris Butler
Lead Product Manager, Google
Guest
Adam Thomas
Principal, Approaching One
Moderator
Rodrigo Pantigas
Co-founder & Product, Birdie
About
About the session
Strategy should combine quantitative data with direct customer conversations, and change when the signals change, not once a year. Two product strategy practitioners share the methods they use. You'll learn:
How pricing research sharpened an ideal customer profile: doubling the price lowered churn and brought in better-fit customers
How to balance qualitative and quantitative data, and ask of every dashboard what you would do if the number went up or down
How to state strategy with "even over" statements, and when to revisit it on a schedule versus after a major shift
Speakers
The guests
Chris Butler
Lead Product Manager, Google
Chris is a Lead Product Manager at Google, working in its Core Machine Learning group.
Adam Thomas
Principal, Approaching One
Adam is Principal at Approaching One, where he helps teams with product strategy.
Google & Approaching One
Watch now
62 minutes
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