The product intelligence blog
The latest insights on product, user feedback, and the art of creating customer-centric products
[Case Study] How product feature priorization increased client market share and profitability
A tough competitive landscape was shrinking margins and compromising our client's market share position, and [...]
How Marketers Can Truly Embrace AI and Maximize Its Benefits
Data dictates everything that we do, from what people say on social media and review [...]
A Guide to Feedback Analysis applied to Product Management
Discover how Consumer Goods companies can leverage Text Analytics to get detailed feedback about products [...]
The 5 limitations of Social Listening to generate Insights
These are 5 key limitations of Social Listening to generate actionable Consumer Insights, especially for [...]
CPIs – Top metrics to be customer-centric
Many companies claim to be customer-centric, but in fact, may be spending all of their [...]
How to get valuable Consumer Insights in an era of Data Overload?
In COVID-19 times, having access to consumer data is no longer a problem for manufacturers. [...]
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AI in Customer Experience: 10 Must-Read Books for 2025
Discover 2025's essential AI customer experience books, curated by feedback analytics experts. Learn how AI [...]
Driving Strategic Market Intelligence with AI-Powered Customer Feedback Analytics Tools
Discover how AI-powered customer feedback analytics tools like Birdie.ai transform market intelligence, enabling data-driven decisions [...]
The Power of Continuous Feedback Loop in CX
Learn how continuous feedback, CX-centric strategies, and actionable insights help businesses improve customer satisfaction, build [...]
Text Analytics for Voice of Customer: Beyond Topic Modeling
Discover how Birdie.ai's Areas and Opportunities model outperforms traditional topic modeling in text analytics for [...]
4 Steps to Leverage Qualitative Data to Improve Customer Satisfaction and Reduce Support Cost
After multiple iterations of our own methodology to help our customers increase their customer satisfaction [...]
Leveraging Customer Feedback Analytics to Enhance Customer Experience in FinTech
Leveraging Customer Feedback Analytics to Enhance Customer Experience
Navigating the Path to SaaS Success: Insights from Henrique at Bill.com
In the fast-paced world of Software as a Service (SaaS), success isn’t just about building [...]
Product Leader’s First 180 Days: Insights from Esteban’s Masterclass on Scaling Product and Teams
In the ever-evolving landscape of product development, effective leadership can make all the difference between [...]