The product intelligence blog

The latest insights on product, user feedback, and the art of creating customer-centric products

How Marketers Can Truly Embrace AI and Maximize Its Benefits

Data dictates everything that we do, from what people say on social media and review [...]

A Guide to Feedback Analysis applied to Product Management

Discover how Consumer Goods companies can leverage Text Analytics to get detailed feedback about products [...]

The 5 limitations of Social Listening to generate Insights

These are 5 key limitations of Social Listening to generate actionable Consumer Insights, especially for [...]

CPIs – Top metrics to be customer-centric

Many companies claim to be customer-centric, but in fact, may be spending all of their [...]

How to get valuable Consumer Insights in an era of Data Overload?

In COVID-19 times, having access to consumer data is no longer a problem for manufacturers. [...]

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Driving Strategic Market Intelligence with AI-Powered Customer Feedback Analytics Tools

Discover how AI-powered customer feedback analytics tools like Birdie.ai transform market intelligence, enabling data-driven decisions [...]

CX Feedback Loop Illustration
The Power of Continuous Feedback Loop in CX

Learn how continuous feedback, CX-centric strategies, and actionable insights help businesses improve customer satisfaction, build [...]

Text Analytics for Voice of Customer: Beyond Topic Modeling

Discover how Birdie.ai's Areas and Opportunities model outperforms traditional topic modeling in text analytics for [...]

4 Steps to Leverage Qualitative Data to Improve Customer Satisfaction and Reduce Support Cost

After multiple iterations of our own methodology to help our customers increase their customer satisfaction [...]

Leveraging Customer Feedback Analytics to Enhance Customer Experience in FinTech

Leveraging Customer Feedback Analytics to Enhance Customer Experience [...]

Navigating the Path to SaaS Success: Insights from Henrique at Bill.com

In the fast-paced world of Software as a Service (SaaS), success isn’t just about building [...]

Product Leader’s First 180 Days: Insights from Esteban’s Masterclass on Scaling Product and Teams

In the ever-evolving landscape of product development, effective leadership can make all the difference between [...]

Leveraging AI and Behavioral Economics for Community Building and User Engagement

Today it’s really important for businesses to create active online communities and get users involved. [...]

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