A tough competitive landscape was shrinking margins and compromising our client’s market share position, and they were about to launch a product to change this scenario.
The importance of market research for any company’s success is undoubtedly getting more relevant every year. The insights generated by active approaches, such as quantitative
The COVID-19 pandemic changed customer behaviors, driving even more consumers to switch brands on a whim and try new products if their preferred options were
The Internet of Things (IoT) is a wonder that can make a difference in users` everyday lives, a nice example are the smart home devices.
In many ways, the mobility industry’s goal is to get people from A to B in an efficient manner, and while this objective remained unchanged
Data dictates everything that we do, from what people say on social media and review sites about our brands and products to our customers’ suggestions on things that we should consider implementing.
Discover how Consumer Goods companies can leverage Text Analytics to get detailed feedback about products and consumers.
These are 5 key limitations of Social Listening to generate actionable Consumer Insights, especially for Consumer Goods companies.
Many companies claim to be customer-centric, but in fact, may be spending all of their resources on analyzing exclusively internal data trying to get some relevant consumer insights. See how to become a customer-centric company and choose the right CPIs.
In COVID-19 times, having access to consumer data is no longer a problem for manufacturers. What differentiates companies these days is really the power to perform the necessary analysis and generate valuable insights. How exactly do we generate consumer insights in an era of data overload?
Discover what consumers think about your brand, products, and competitors. Complete this form to get a snapshot of your business and learn more about what Birdie's AI can do for your company.
Birdie helps companies achieve indisputable product leadership and drive sustainable business growth by using cutting-edge AI to analyze millions of consumer and competitive data points, generating actionable insights and business recommendations.