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Most CX leaders walk into budget meetings thinking, "We need to improve the customer experience." "Our customers aren't happy." "We should invest more in CX."
Then they wonder why finance says no.
The ones getting funded? They walk in with numbers. Peer benchmarks. ROI projections. Proof that this investment pays back in months, not years.
You just grabbed the first piece of that case. But one resource won't win the room.
Here's how to keep building:
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