Turn quality monitoring into strategic insights

Analyze every interaction, detect risks early, and connect agent performance with voice-of-customer insights that improve experience and inform product decisions.

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Built for CX teams
Communication chat icon - messaging feature representation
Built for CX teams
Communication chat icon - messaging feature representation
Built for CX teams
Communication chat icon - messaging feature representation
Built for CX teams
Communication chat icon - messaging feature representation
Built for CX teams
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Traditional QA Misses the Real Issues

Most QA programs generate scores and reports, but offer little insight into what actually drives customer experience or business outcomes, limiting QA to an operational role.

Limited and fragmented evaluations — even with AI

Most QA still relies on samples, not the full picture. Even AI may score interactions in isolation, missing broader patterns.

Slow, reactive detection

Issues are found after they spread. By the time they appear in reports, friction, repeat contacts, and costs are already rising throughout the operation.

No connection to business outcomes

Traditional QA measures compliance, but rarely shows how behaviors affect CSAT, retention, resolution, or efficiency.

Hard to scale meaningful insight across interactions

Manual reviews cover only a small share of conversations. That limits visibility across teams, channels, and vendors.

Reveal the Friction Support Is Compensating For

Uncover the issues support is covering for, and prioritize the fixes that reduce workload, recurring friction, and customer pain.

Define what great service looks like.

Create structured QA rubrics that reflect what truly matters to customers
Define evaluation criteria and behaviors at scale
Align quality monitoring with CX and business goals
Ensure consistency across teams, supervisors, and BPOs

Understand what actually impacts customer experience.

Analyze feedback to uncover churn drivers.
Correlate agent behaviors with CSAT, NPS, and resolution metrics
Identify service gaps driving customer dissatisfaction
Explore performance by agent, team, BPO, or channel

Focus coaching and improvement where impact is highest.

Identify the behaviors and agents with the greatest improvement opportunities
Rank risks and quality issues by operational impact
Surface trends affecting customer satisfaction and efficiency
Turn insights into targeted action plans

Turn insights into coaching and operational improvement.

Provide clear feedback and guidance for agents and supervisors
Create coaching cycles based on real interaction data
Track progress across teams and vendors
Continuously improve service quality at scale

Understand and Improve Every Interaction

Birdie provides multiple ways to analyze interactions, understand performance drivers, and turn service conversations into operational improvements.

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Define

Define evaluation rubrics and behaviors at scale

Create customizable evaluation criteria that reflect your service standards. Measure behaviors consistently across teams, vendors, and channels

Create QA rubrics around what matters to customers

Build structured QA scorecards that go beyond internal checklists. Align evaluations with the moments and behaviors that shape customer experience.

Align quality monitoring with CX and business goals

Connect QA programs to the outcomes the business actually cares about. Measure service quality in a way that supports satisfaction, retention, and efficiency.

Ensure consistency across teams, supervisors, and BPOs

Standardize how quality is defined and evaluated across the organization. Give every team and partner the same service expectations and framework.

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Evaluate

Correlate agent behaviors with CSAT, NPS, and resolution metrics

Understand which service behaviors actually affect customer outcomes. Connect quality signals with CSAT, NPS, churn indicators, and contact drivers.

Evaluate every interaction automatically

Replace manual sampling with AI-powered QA across 100% of conversations. Analyze interactions at scale across channels with automated scoring and risk detection.

Understand root causes of performance gaps

Reveal what went wrong, why it happened, and how often it occurs. Analyze patterns across interactions to uncover the drivers behind service issues and dissatisfaction.

Explore performance by agent, team, BPO, or channel

Break down quality performance across the organization in the way operations actually run. Compare results by agent, supervisor, vendor, team, or support channel.

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Prioritize

Prioritize the fixes support can’t solve alone

Connect service conversations with customer signals to uncover product and operational issues. Focus teams on the improvements that reduce friction and support workload.

Detect risks and service failures early

Continuously monitor interactions for operational risks, policy violations, and service failures. Catch emerging issues before they escalate into larger customer problems.

Identify the biggest improvement opportunities

Spot the behaviors, agents, and patterns with the greatest impact on quality. Help supervisors focus coaching where improvement potential is highest.

Turn insights into targeted action plans

Move from issue detection to clear next steps. Use quality insights to guide coaching, operational fixes, and cross-functional improvement efforts.

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Develop

Scale coaching and performance management

Help supervisors coach more effectively with automatically surfaced opportunities. Generate guidance for agents using AI-supported feedback and full performance history.

Provide clear feedback and guidance for agents and supervisors

Explain exactly why an interaction failed quality criteria and what should improve. Give teams clear guidance to resolve issues faster and coach with confidence.

Benchmark teams and BPOs

Compare performance across teams, regions, supervisors, and vendors. Identify inconsistencies and manage partner performance using objective quality data.

Monitor performance across the organization

Track trends across teams, channels, and vendors with real-time dashboards. Connect quality performance to customer experience and business outcomes over time.

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From quality assurance to CX intelligence

Traditional QA programs focus on monitoring interactions.

Birdie turns quality into a strategic system that improves customer experience and operational performance.

Traditional QA
Birdie Agent QA
Sample 2-10% of interactions
Analyze 100% for patterns
Report what happened
Predict what's next
Measure compliance
Prove business outcomes
Reactive quality checks
Proactive risk prevention
Improve quality scores
Drive CSAT, revenue, efficiency

How Birdie transforms operations

Turn every customer interaction into a clearer standard, faster coaching, and measurable operational improvement.

Improve support consistency and boost satisfaction

Birdie identifies the behaviors that truly impact CSAT, NPS, and churn, helping teams reduce variability across agents and vendors.

Scale quality without scaling costs

Automated evaluations across 100% of interactions expand supervisor reach and eliminate manual bottlenecks.

Empower supervisors and agents

Provide clear, actionable insights that help teams improve faster and operate with consistent standards.

Prove the business impact of quality

Connect agent performance directly to revenue, retention, and operational efficiency.

Turn quality into advantage

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