The product intelligence blog

The latest insights on product, user feedback, and the art of creating customer-centric products

Leveraging AI and Behavioral Economics for Community Building and User Engagement

Today it’s really important for businesses to create active online communities and get users involved. [...]

From Product Management to the C-Suite: Navigating Your Path to Leadership

The journey from a product management role to a leadership position in the C-suite is [...]

Building and Scaling Feedback Loops for Effective Product Development

In the dynamic world of product development, feedback is the lifeblood that fuels innovation and [...]

Navigating the Product Multiverse: A Guide to Product Operations

Navigating the Product Multiverse: A Guide to Product Operations

Customer’s Voice and Product Success: 3 Key Insights by Lisa Orr, Sr. Product Manager at Zapier

It’s no secret that understanding and satisfying your customers is the key to a thriving [...]

The State of Customer Feedback in Product: How Companies Use it to Build Successful Products

The importance of customer feedback in product teams cannot be overstated. Understanding the needs and [...]

Economic downturn: what changes should product management professionals expect?

Tech layoffs, GPTChat, and companies under pressure to be more effective and do more with [...]

Birdie’s new visual identity: we’re proud to present

This blogpost was written by Fabiano Meneghetti, Head of Design at Birdie. First, a recap [...]

Want more in-depth product content? Try our resource library

How to Transform Your CX from a Cost Center to a Strategic Profit Engine

The $3.8 Trillion Problem No One’s Talking About Did you know? Companies delivering exceptional customer [...]

AI in Customer Experience: 10 Must-Read Books for 2025

Discover 2025's essential AI customer experience books, curated by feedback analytics experts. Learn how AI [...]

Driving Strategic Market Intelligence with AI-Powered Customer Feedback Analytics Tools

Discover how AI-powered customer feedback analytics tools like Birdie.ai transform market intelligence, enabling data-driven decisions [...]

The Power of Continuous Feedback Loop in CX

Learn how continuous feedback, CX-centric strategies, and actionable insights help businesses improve customer satisfaction, build [...]

Text Analytics for Voice of Customer: Beyond Topic Modeling

Discover how Birdie.ai's Areas and Opportunities model outperforms traditional topic modeling in text analytics for [...]

4 Steps to Leverage Qualitative Data to Improve Customer Satisfaction and Reduce Support Cost

After multiple iterations of our own methodology to help our customers increase their customer satisfaction [...]

Leveraging Customer Feedback Analytics to Enhance Customer Experience in FinTech

Leveraging Customer Feedback Analytics to Enhance Customer Experience

Navigating the Path to SaaS Success: Insights from Henrique at Bill.com

In the fast-paced world of Software as a Service (SaaS), success isn’t just about building [...]

Master customer understanding to superpower your product skills

Schedule demo

Stay connected to Birdie