The product intelligence blog

The latest insights on product, user feedback, and the art of creating customer-centric products

Why a robust customer feedback management system is an absolute must-have for product teams

Learn why a customer feedback management system should be one of the most important tools [...]

Driving strategic product prioritization: best metrics and processes

Learn how to align product outcomes and business objectives with prioritization frameworks processes to drive [...]

Customer feedback: A powerful resource for product management

Customer feedback is accessible more than ever through multiple channels. Still, many companies don’t look [...]

Informative Customer Feedback: How to Enhance Your Product Intuition

As Product Managers, we make decisions every day. It’s the core of our job. We [...]

How to use feedback analytics in the discovery process

There is no doubt that direct access to consumers in the discovery process can empower [...]

How to use customer feedback in product management

We produced 3 Key Learnings from our recent virtual discussion on our Experts roundtable: How [...]

How AI powers modern product management

Here are the five recognized stages of physical product management cycle and how product intelligence platforms can [...]

Customer-Centric Revolution and the Product Team’s role

The COVID-19 pandemic changed customer behaviors, driving even more consumers to switch brands on a [...]

Want more in-depth product content? Try our resource library

AI in Customer Experience: 10 Must-Read Books for 2025

Discover 2025's essential AI customer experience books, curated by feedback analytics experts. Learn how AI [...]

Driving Strategic Market Intelligence with AI-Powered Customer Feedback Analytics Tools

Discover how AI-powered customer feedback analytics tools like Birdie.ai transform market intelligence, enabling data-driven decisions [...]

The Power of Continuous Feedback Loop in CX

Learn how continuous feedback, CX-centric strategies, and actionable insights help businesses improve customer satisfaction, build [...]

Text Analytics for Voice of Customer: Beyond Topic Modeling

Discover how Birdie.ai's Areas and Opportunities model outperforms traditional topic modeling in text analytics for [...]

4 Steps to Leverage Qualitative Data to Improve Customer Satisfaction and Reduce Support Cost

After multiple iterations of our own methodology to help our customers increase their customer satisfaction [...]

Leveraging Customer Feedback Analytics to Enhance Customer Experience in FinTech

Leveraging Customer Feedback Analytics to Enhance Customer Experience

Navigating the Path to SaaS Success: Insights from Henrique at Bill.com

In the fast-paced world of Software as a Service (SaaS), success isn’t just about building [...]

Product Leader’s First 180 Days: Insights from Esteban’s Masterclass on Scaling Product and Teams

In the ever-evolving landscape of product development, effective leadership can make all the difference between [...]

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