
Customer-Centric Revolution and the Product Team’s role
The COVID-19 pandemic changed customer behaviors, driving even more consumers to switch brands on a whim and try new products if their preferred options were
The COVID-19 pandemic changed customer behaviors, driving even more consumers to switch brands on a whim and try new products if their preferred options were
Many companies claim to be customer-centric, but in fact, may be spending all of their resources on analyzing exclusively internal data trying to get some relevant consumer insights. See how to become a customer-centric company and choose the right CPIs.
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