About Us

Birdie was created in 2018 with the purpose of amplifying the voice of consumers in their relationship with brands, allowing companies to improve their customers' shopping and consumption journey.

To achieve that, we generate practical insights about consumers' experience with products, brands and sales channels during their buying journey, helping our clients make business decisions based on the voice of customer.

Our most valuable asset, our team, is growing and is distributed across different places like Palo Alto, Miami, São Paulo, São Carlos, Florianópolis, and other cities.

Meet the Team

Alex Hadade, CEO
Alex is an entrepreneur with more than 25 years of experience. He founded Arizona, a leading Latin America martech company that has over 30 million dollars in revenue, in 1998. In his 20 years leading Arizona, Alex became an international Endeavor entrepreneur and won several entrepreneurship awards, such as CNBC’s 20 most innovative executives in Latin America. He is also an active Endeavor mentor and is currently studying at Harvard’s OPM course. He is also part of YPO (Young President Organization). Alex left Arizona as an executive in 2018, after envisioning the dream of building a scalable and impactful tech global business. He co-founded Birdie with 2 other Arizona senior executives.
Everton Cherman, CTO
Everton joined Birdie in early 2018, after selling Onion Technology – his previous artificial intelligence company – to focus full-time on Birdie. Everton graduated in Computer Science from the  Universidade Estadual do Oeste do Paraná, and has a PhD in AI from USP-São Carlos. He is also a post-doc in NLP and Machine Learning. He has more than 12 years of experience with Machine Learning, Data Crawling, and Artificial Intelligence and has been working in data mining and natural language processing projects since 2005.
Patrícia Osorio, CMO
Pat has more than 10 years of experience in marketing and business development. After graduating in both Law and BA in the top Universities in Latin America, she joined Arizona in 2007 to lead product marketing and business development, and soon became a partner. She also co-founded HomeRefill, an online subscription e-commerce, and GVAngels, an angel investment group that is pioneer and leader in Brazil. Pat is a growth hacker graduated by Growth Tribe (Europe) and has experience with B2B Growth and Acquisition in Brazil and the USA. Together with Alex, she saw the opportunity to use product data for insights and drafted the first version of Birdie in late 2017.
Rodrigo Pantigas, CPO
Pants is a self-taught professional that learned how to code and build products by himself while working at a small printing automation company that was acquired by Arizona in 2008. After 5 years working in technology and infrastructure projects for companies like Carrefour, Coca-Cola, and Danone, he became the Head of Product at Visto, Arizona’s digital asset management platform. He implemented Agile and 3.0 Management (OKRs) practices in the company and helped to develop Birdie’s product and UX vision. He also left Arizona in 2018 to co-found Birdie with Alex and Pat.

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