We give brand managers hard data about what your customers love and hate about everything that countsRequest a Demo
• Products and top-of-mind attributes from you, competitors and generics;
• Buying experience across all channels, including ecommerce, market hubs (eBay!) and each retail store;
• Customer service across all success channels, including early adopter "watering holes" of Reddit, WhatsApp & Facebook groups, and more.
Birdie gives you hard Intelligence for negotiating better terms and merchandising actions down to trade zone, chain, and individual stores
with web-scale artificial intelligence with a single-view databoard that gives you timely, comprehensive and accurate data
"When I think about most customer insights tools I think about “what” happened “where”, to “whom” and most critically “why.” Until recently I would not ever know the why unless I commissioned a survey, which takes a month or two to do and at great cost. Birdie from the start gets to the “why” by analyzing organic consumer sentiments and summarizing consumers' attitudes towards a brand on the marketing 4Ps [product, packaging, promotion, and price] in a way that consumers think, feel, and talk. This gives me both insights and hard data to know exactly where to improve our advertising, trade promotions, and service channels"
Global VP Customer Insights, PepsiCo.
• Positive proof: Consumer footprint insights delivers real value;
• Automation Realtime summaries & reports that used to take an army to make;
• Powerful narratives: Interactive graphics that everyone can understand;
• Recognition: Be the first to spot breaking trends.
Birdie uses its powerful crawlers to collect all the relevant data from different channels across the buying journey, such as social networks, discussion forums, customer feedback platforms, and e-commerces
All the content is carefully cleaned, analyzed, and structured into datasets by our AI frameworks. Each dataset is further broken down into business KPIs and organized in granular attributes created according to their relevance, frequency, sentiment, and recentness.
Once Birdie has drilled down and found the most relevant attributes regarding products, personas, behavior, buying experience, and customer service, we use our NLP-based technology to generate easy-to-use dashboards.
With time, Birdie starts to learn and identify patterns and changes to discover trends and bring insights that can quickly be exported to systems of execution like Marketing Automation Tools, Ad Buying Tools via our API.
DO WAY MORE WITH A LOT LESS
Manual data handling and analysus slashed
Full-stack tool eliminates the need for one-trick pony tools
One person do the job to two or three
FASTER-CYCLE INSIGHTS & EXECUTIONS
Higher-converting creative from social insights
Regional and weather-related adaptations
Automated & spot ad buys
INVESTMENT MIX OPTIMIZATION
Early warnings from hidden upstream influencers
Hard-data for negotiating better terms & merchandising actions