Heading
This is some text inside of a div block.
This is some text inside of a div block.
Birdie Masterclass
From Signals to Strategy: How CIBC Turns Customer Intelligence into Revenue
What if your CX function could shape business strategy instead of just reporting on it?
Most CX teams across Financial services industry are excellent at measuring what happened but struggle to influence what happens next. How do you evolve from being a feedback collector to becoming a strategic partner that drives product decisions, market positioning, and revenue growth?
Join CIBC's Senior Directors of CX Strategy and Measurement for an exclusive fireside chat on all things customer-driven across CIBC.
Discover how Canada's fifth-largest bank embeds customer-centricity into every business decision and transforms CX insights into measurable enterprise outcomes.
Date: July 16th, 11 AM ET/ 8 AM PT
About the masterclass
Strategic CX leadership in Finance isn't just about satisfaction scores - it's about becoming integral to how your organization makes decisions. As finance world alters, CX folks need proven methodologies to demonstrate business impact while influencing strategic direction.
In this fireside chat, you'll discover:
- How finance leaders embed customer intelligence into revenue-driving decisions
- Methods for positioning CX as a strategic business function, not just support
- Frameworks for translating customer signals into product and market strategy
- Strategies for scaling customer-centric thinking across complex organizations
- Real examples of how CIBC converts customer intelligence into business outcomes
