Smart home users want more than connectivity

The Internet of Things (IoT) is a wonder that can make a difference in users` everyday lives, a nice example are the smart home devices. These kind of smart devices can make things more accessible and empower users in the house tasks management.¬† To understand the role of Connected Devices in the Smart Home, Birdie […]

How to get Consumer Insights in an era of Data Overload?

In COVID-19 times, having access to consumer data is no longer a problem for manufacturers. What differentiates companies these days is really the power to perform the necessary analysis and generate valuable insights. How exactly do we generate consumer insights in an era of data overload?