[Case Study] Defining Product Feature Mix optimization to drastically increase Market Share and Profitability
A tough competitive landscape was shrinking margins and compromising our client’s market share position, and they were about to launch a product to change this scenario.
Discover how Consumer Goods companies can leverage Text Analytics to get detailed feedback about products and consumers.
These are 5 key limitations of Social Listening to generate actionable Consumer Insights, especially for Consumer Goods companies.
In COVID-19 times, having access to consumer data is no longer a problem for manufacturers. What differentiates companies these days is really the power to perform the necessary analysis and generate valuable insights. How exactly do we generate consumer insights in an era of data overload?