The product intelligence blog

Smart home devices: Users want more than connectivity

The Internet of Things (IoT) is a wonder that can make a difference in users` [...]

Leveraging customer opinion to build better products in the micro-mobility industry

In many ways, the mobility industry aims to get people from A to B efficiently. [...]

[Case Study] How product feature priorization increased client market share and profitability

A tough competitive landscape was shrinking margins and compromising our client's market share position, and [...]

How Marketers Can Truly Embrace AI and Maximize Its Benefits

Data dictates everything that we do, from what people say on social media and review [...]

A Guide to Feedback Analysis applied to Product Management

Discover how Consumer Goods companies can leverage Text Analytics to get detailed feedback about products [...]

The 5 limitations of Social Listening to generate Insights

These are 5 key limitations of Social Listening to generate actionable Consumer Insights, especially for [...]

CPIs – The key metrics to be customer-centric

Many companies claim to be customer-centric, but in fact, may be spending all of their [...]

How to get Consumer Insights in an era of Data Overload?

In COVID-19 times, having access to consumer data is no longer a problem for manufacturers. [...]