CPIs – The key metrics to be customer-centric

Many companies claim to be customer-centric, but in fact, may be spending all of their resources on analyzing exclusively internal data trying to get some relevant consumer insights. See how to become a customer-centric company and choose the right CPIs.

How to get Consumer Insights in an era of Data Overload?

In COVID-19 times, having access to consumer data is no longer a problem for manufacturers. What differentiates companies these days is really the power to perform the necessary analysis and generate valuable insights. How exactly do we generate consumer insights in an era of data overload?