Discover how Consumer Goods companies can leverage Text Analytics to get detailed feedback about products and consumers.
These are 5 key limitations of Social Listening to generate actionable Consumer Insights, especially for Consumer Goods companies.
Many companies claim to be customer-centric, but in fact, may be spending all of their resources on analyzing exclusively internal data trying to get some relevant consumer insights. See how to become a customer-centric company and choose the right CPIs.
In COVID-19 times, having access to consumer data is no longer a problem for manufacturers. What differentiates companies these days is really the power to perform the necessary analysis and generate valuable insights. How exactly do we generate consumer insights in an era of data overload?