Birdie is an innovative startup that helps companies make sense of millions of users’ opinions to develop inspiring products

About Us

Birdie was founded in 2018 by four serial entrepreneurs with experience in Artificial Intelligence, Marketing Technology, and Data Analysis, with the purpose of amplifying the voice of consumers in their relationship with brands, allowing companies to improve their customers’ shopping and consumption journey.



Alex Hadade, CEO

Alex founded Arizona, a leading Latin America martech company in 1998 serving clients in more than 25 countries. In his 20 years leading Arizona, Alex became an international Endeavor mentor and entrepreneur and won several entrepreneurship awards, such as CNBC’s 20 most innovative executives in LATAM and EY Entrepreneur of the year in 2007 and 2017.

Patrícia Osorio, CMO

After graduating in both Law and BA in two Ivy League Universities in Latin America, Pat joined Arizona to lead Marketing & Business Development. She was responsible for growing the company internationally, selling to Fortune 500 clients in 6 countries across the globe. Pat co-founded 2 other startups and is an advocate for LGBTQI+ entrepreneurship.

Everton Cherman, CDO

Everton has more than 12 years of experience with Machine Learning, Data Crawling, and AI. He graduated in Computer Science from the Unioeste and with his Ph.D. in AI at USP he became the youngest Ph.D. in Brazil, after that he also did a post-doc in NLP and Machine Learning. Everton sold an AI Foodtech company to join Birdie.

Rodrigo Pantigas
Rodrigo Pantigas, CTO

Pants learned how to code and build products by himself while working at different companies. After managing technology and infrastructure projects and building an enterprise Digital Asset Management platform used by companies like Coca-Cola, Danone, and Whirlpool, he joined Birdie to help PMs incorporate customer feedback into their Product Management process.

Executive Team

Alex Spengler, Head of Product

Alexandre Spengler has an extensive experience building digital products and joined Birdie to help build the best platform for product managers. He has experience as a Product Director at Hotmart, CPO at Stilingue, Head of Products at Nubank, and GPM at RD Station. He is also a thought leader at Product Backstage, the first podcast focused on Product Management in Brazil, and at Product Crafters, where he maintains a blog and courses on product and leadership of product teams.

Cadu Chiba, Consumer Insights Director

Cadu spent part of his career working in Market Research Institutes and another significant part in large FMCG companies. In his experiences in companies, he went through Consumer Insights leadership roles at Grupo Pão de Açúcar, AB Inbev, and BRF. He was also responsible for opening MMR's local office in Brazil with the challenge of disseminating the company's culture and expanding its client base and projects.

Do more with Birdie

Resources to reduce the effort to reach the right insights in your routine